/* ============================================================
   DIGITAL360 — design tokens
   Palette from the logo: red tile, charcoal wordmark, steel grey
   ============================================================ */
:root{
  --red:#EE1D23;          /* logo red */
  --red-deep:#C00D13;     /* AA-contrast red for text on light */
  --coral:#FF6A3D;        /* gradient companion */
  --magenta:#B01E68;      /* gradient companion */
  --ink:#22262D;          /* charcoal from wordmark */
  --ink-soft:#565D68;     /* body on light */
  --steel:#8A919C;        /* logo "MARKETING AGENCY" grey */
  --paper:#FAFAF8;        /* page ground */
  --card:#FFFFFF;
  --line:#E6E5E1;
  --dark:#131418;         /* dark band ground */
  --dark-2:#1B1D23;
  --dark-text:#F2F1EE;
  --dark-muted:#9BA1AB;
  --dark-line:rgba(242,241,238,.14);

  --grad:linear-gradient(100deg,var(--red) 0%,var(--coral) 55%,var(--magenta) 120%);

  /* the brand ramp: violet → magenta → red → coral → gold.
     Same energy as the reference boards, anchored on the logo red. */
  --grad-hot:linear-gradient(112deg,
    #6D2E93 0%, #A81E70 20%, #D81A3C 44%,
    #EE1D23 58%, #FF6A3D 80%, #FFC24B 100%);
  --grad-hot-soft:linear-gradient(135deg,
    #8E3AA8 0%, #C42063 30%, #EE1D23 62%, #FF8A4B 100%);
  /* pastel echo of the ramp, for full-bleed light bands */
  --grad-pastel:linear-gradient(180deg,
    #F6E3F0 0%, #FBE7E4 32%, #FDF0E2 62%, #FDFBF6 100%);

  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,Georgia,"Times New Roman",serif;
  --mono:ui-monospace,"SF Mono",SFMono-Regular,Menlo,Consolas,monospace;

  --maxw:1180px;
  --r:18px;
}

/* ============ base ============ */
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
h1,h2,h3,h4{margin:0;color:var(--ink);letter-spacing:-.022em;text-wrap:balance}
p{margin:0}
a{color:inherit;text-decoration:none}
ul{margin:0;padding:0;list-style:none}
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:24px;padding-right:24px}
.sec-pad{padding:clamp(72px,10vw,132px) 0}
section[id]{scroll-margin-top:124px}
.num{font-variant-numeric:tabular-nums}
.skip{position:absolute;left:-9999px;top:0;z-index:200;background:var(--ink);color:#fff;font-weight:700;padding:.8em 1.2em;border-radius:0 0 10px 0}
.skip:focus{left:0}
:focus-visible{outline:3px solid var(--red);outline-offset:3px;border-radius:4px}

.eyebrow{
  font-family:var(--mono);font-size:.72rem;font-weight:600;
  letter-spacing:.16em;text-transform:uppercase;color:var(--red-deep);
  margin:0 0 1rem;
}
h2{font-size:clamp(2rem,4.6vw,3.3rem);font-weight:800;line-height:1.04}
h2 em,h1 em{font-family:var(--serif);font-style:italic;font-weight:500;letter-spacing:-.01em}
.sec-lede{max-width:36rem;color:var(--ink-soft);margin:1.1rem 0 0;font-size:1.05rem}

/* buttons */
.btn{
  display:inline-flex;align-items:center;gap:.55em;
  font-weight:650;font-size:.98rem;line-height:1;
  padding:1em 1.5em;border-radius:999px;border:1.5px solid transparent;
  cursor:pointer;transition:transform .18s ease,box-shadow .18s ease,background .18s,border-color .18s,color .18s;
}
.btn:active{transform:translateY(1px)}
.btn-red{background:var(--red);color:#fff;box-shadow:0 10px 26px -10px rgba(238,29,35,.55)}
.btn-red:hover{background:var(--red-deep);box-shadow:0 14px 30px -10px rgba(238,29,35,.6)}
.btn-ghost{border-color:var(--line);color:var(--ink);background:transparent}
.btn-ghost:hover{border-color:var(--ink)}

/* ============ promo bar ============ */
.promo-bar{
  display:flex;align-items:center;justify-content:center;gap:.7rem;
  background:var(--grad-hot);color:#fff;
  font-size:.86rem;padding:.55em 1rem;
  transition:filter .2s;
}
.promo-bar:hover{filter:brightness(1.08)}
.promo-bar strong{font-weight:750}
.promo-flame{font-size:.95rem}
.promo-go{
  font-weight:700;text-decoration:underline;text-underline-offset:3px;
  text-decoration-color:rgba(255,255,255,.55);
}
@media (max-width:560px){.promo-bar{font-size:.78rem;gap:.5rem}}

/* ============ nav ============ */
.nav{
  position:fixed;inset:0 0 auto;z-index:100;
  background:transparent;transition:background .3s,box-shadow .3s;
}
.nav.is-solid{background:rgba(250,250,248,.86);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line)}
.nav-in{display:flex;align-items:center;gap:2rem;height:76px}
.brand{display:flex;align-items:center;gap:.65rem;flex:0 0 auto}
.brand-mark{width:38px;height:38px;flex:0 0 auto}
.brand-word{
  font-weight:800;font-size:1.12rem;letter-spacing:.01em;color:var(--ink);
  display:inline-flex;flex-direction:column;line-height:1;
}
.brand-word em{display:contents;font-style:normal;color:var(--red)}
.brand-word i{display:contents;font-style:normal;color:var(--ink)}
.brand-word small{
  font-family:var(--mono);font-weight:500;font-size:.5rem;letter-spacing:.34em;
  color:var(--steel);margin-top:.28em;
}
.nav-links{display:flex;gap:1.7rem;margin-left:auto}
.nav-links a{font-size:.95rem;font-weight:550;color:var(--ink-soft);transition:color .15s}
.nav-links a:hover{color:var(--ink)}
.nav-cta{padding:.72em 1.25em;font-size:.9rem}
.nav-burger{display:none;margin-left:auto;background:none;border:0;padding:10px;cursor:pointer}
.nav-burger span{display:block;width:24px;height:2px;background:var(--ink);margin:6px 0;transition:transform .25s,opacity .25s}
.nav-burger[aria-expanded="true"] span:first-child{transform:translateY(4px) rotate(45deg)}
.nav-burger[aria-expanded="true"] span:last-child{transform:translateY(-4px) rotate(-45deg)}
.nav-sheet[hidden]{display:none}
.nav-sheet{
  display:flex;flex-direction:column;gap:1.1rem;padding:1.2rem 24px 1.8rem;
  background:rgba(250,250,248,.97);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line);
}
.nav-sheet a{font-weight:600;font-size:1.05rem}
.nav-sheet .btn{align-self:flex-start}

/* ============ hero ============ */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;padding:172px 0 72px;overflow:hidden}
#ring{position:absolute;inset:0;width:100%;height:100%;pointer-events:none}
.hero-in{position:relative;z-index:2;width:100%}
.hero .eyebrow{margin-bottom:1.4rem}
.hero h1{
  font-size:clamp(3rem,9vw,6.6rem);font-weight:800;line-height:.98;letter-spacing:-.035em;
  display:flex;flex-direction:column;
}
.hero h1 em{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
/* keep every line of hero copy clear of the figure on the right */
.hero .lede{max-width:27rem;color:var(--ink-soft);font-size:1.1rem;margin-top:1.6rem}
.hero-cta{display:flex;gap:.9rem;flex-wrap:wrap;margin-top:2rem;max-width:34rem}
.hero-assure{
  display:flex;gap:1.6rem;flex-wrap:wrap;margin-top:1.4rem;max-width:36rem;
}
.hero-assure li{
  position:relative;padding-left:1.35rem;
  font-size:.85rem;font-weight:600;color:var(--ink-soft);
}
.hero-assure li::before{
  content:"✓";position:absolute;left:0;top:0;
  color:var(--red);font-weight:800;
}
.stats{
  display:grid;grid-template-columns:repeat(3,auto);gap:clamp(1.5rem,4vw,3.4rem);
  margin:3rem 0 0;justify-content:start;max-width:56%;
}
.stats dt{
  font-size:clamp(1.7rem,3.4vw,2.5rem);font-weight:800;letter-spacing:-.03em;color:var(--ink);
}
.stats dt::after{content:"+";color:var(--red)}
.stats dd{margin:0;font-size:.85rem;color:var(--steel)}

/* ============ trusted marquee ============ */
.trusted{padding:1.4rem 0 3.4rem}
.trusted .eyebrow{color:var(--steel);margin-bottom:1.2rem}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;align-items:center;gap:2.6rem;width:max-content;animation:marquee 34s linear infinite}
.marquee-track span{font-weight:750;font-size:1.25rem;letter-spacing:-.01em;color:var(--ink);opacity:.82;white-space:nowrap}
.marquee-track i{font-style:normal;color:var(--red);font-size:.6rem}
/* real client logos, unified as ink silhouettes on the pastel band */
.blogo{
  height:34px;width:auto;display:block;
  filter:brightness(0) opacity(.68);
  transition:filter .25s;
}
.blogo:hover{filter:none;opacity:1}
.blogo-text{
  font-weight:800;font-size:1.3rem;letter-spacing:-.02em;
  color:var(--ink);opacity:.68;white-space:nowrap;
}
@keyframes marquee{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none;flex-wrap:wrap;width:auto}}

/* ============ services / growth map ============ */
/* the four offers: bold product cards, ramp accent on top edge */
.offers{
  margin:3.4rem 0 0;
  display:grid;grid-template-columns:repeat(2,1fr);gap:1.4rem;
}
.offer{
  position:relative;overflow:hidden;
  background:linear-gradient(165deg,#FFFFFF 0%, #FCFBF9 100%);
  border:1px solid var(--line);border-radius:var(--r);
  padding:2rem 1.9rem 1.9rem;
  transition:transform .25s ease,box-shadow .25s ease;
}
.offer::before{
  content:"";position:absolute;inset:0 0 auto 0;height:5px;
  background:var(--grad-hot);
}
.offer:hover{transform:translateY(-5px);box-shadow:0 30px 60px -28px rgba(216,26,60,.35)}
.offer-quote{
  font-family:var(--serif);font-style:italic;font-size:1rem;
  color:var(--steel);margin-bottom:1rem;
}
.offer h3{
  font-size:clamp(1.6rem,2.6vw,2.1rem);font-weight:800;letter-spacing:-.02em;
  background:var(--grad-hot);-webkit-background-clip:text;background-clip:text;color:transparent;
  display:inline-block;
}
.offer-tag{color:var(--ink);font-weight:700;font-size:1rem;margin:.35rem 0 1.2rem}
.offer ul{display:flex;flex-direction:column;gap:.55rem}
.offer li{position:relative;padding-left:1.15rem;color:var(--ink-soft);font-size:.95rem}
.offer li::before{content:"";position:absolute;left:0;top:.56em;width:.45em;height:.45em;border-radius:50%;background:var(--red)}
@media (max-width:860px){.offers{grid-template-columns:1fr}}
.addons{margin-top:2.2rem;font-size:.92rem;color:var(--ink-soft)}
.addons strong{color:var(--ink)}

/* ============ work (dark, horizontal rail) ============ */
.work{background:var(--dark);color:var(--dark-text);padding:clamp(72px,10vw,132px) 0 40px}
.work h2{color:var(--dark-text)}
.work .eyebrow{color:var(--coral)}
.work .sec-lede{color:var(--dark-muted)}
.work-head{margin-bottom:3rem}
.rail-wrap{position:relative}
.rail{
  display:flex;gap:1.4rem;padding:0 max(24px,calc((100vw - var(--maxw)) / 2 + 24px));
  overflow-x:auto;overflow-y:hidden;
  scroll-snap-type:x mandatory;scroll-behavior:smooth;
  scrollbar-width:none;-ms-overflow-style:none;
  padding-bottom:.5rem;
}
.rail::-webkit-scrollbar{display:none}
.rail>.case{scroll-snap-align:start}

/* prev / next controls */
.rail-btn{
  position:absolute;top:110px;transform:translateY(-50%);z-index:5;  /* sits over the image band, clear of copy */
  width:48px;height:48px;border-radius:50%;cursor:pointer;
  background:rgba(255,255,255,.1);border:1px solid var(--dark-line);
  color:var(--dark-text);backdrop-filter:blur(8px);
  display:grid;place-items:center;
  transition:background .2s,border-color .2s,opacity .2s,transform .2s;
}
.rail-btn svg{width:22px;height:22px}
.rail-btn:hover{background:var(--red);border-color:var(--red);transform:translateY(-50%) scale(1.06)}
.rail-btn:disabled{opacity:.28;cursor:default}
.rail-btn:disabled:hover{background:rgba(255,255,255,.1);border-color:var(--dark-line);transform:translateY(-50%)}
.rail-prev{left:max(12px,calc((100vw - var(--maxw)) / 2 - 8px))}
.rail-next{right:max(12px,calc((100vw - var(--maxw)) / 2 - 8px))}
@media (max-width:720px){.rail-btn{display:none}}
.case{
  width:min(400px,82vw);flex:0 0 auto;
  background:var(--dark-2);border:1px solid var(--dark-line);border-radius:var(--r);
  padding:1.8rem 1.7rem 1.6rem;display:flex;flex-direction:column;gap:.8rem;
}
.case-img{
  margin:-1.8rem -1.7rem 0.4rem;border-radius:var(--r) var(--r) 0 0;overflow:hidden;
  border-bottom:1px solid var(--dark-line);
}
.case-img img{
  display:block;width:100%;height:160px;
  object-fit:contain;background:#101114;padding:.5rem;
}
.case-sector{font-family:var(--mono);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--coral)}
.case h3{color:var(--dark-text);font-size:1.28rem;font-weight:750;line-height:1.2}
.case>p{color:var(--dark-muted);font-size:.94rem;flex:1}
.case-loot{display:flex;flex-direction:column;gap:.45rem;border-top:1px solid var(--dark-line);padding-top:1rem}
.case-loot li{font-size:.92rem;color:var(--dark-muted)}
.case-loot strong{color:var(--dark-text);font-weight:750;margin-right:.35em}
.case-loot strong{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.rail-hint{font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--dark-muted);padding-top:2rem}
/* closing pitch inside the dark proof band */
.work-cta{
  display:flex;align-items:center;gap:1.6rem;flex-wrap:wrap;
  padding-top:1.6rem;padding-bottom:2.6rem;
}
.work-cta p{font-size:1.15rem;font-weight:700;color:var(--dark-text)}

/* ============ founder ============ */
.founder-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(2.5rem,6vw,5rem);align-items:start}
.founder-copy>p{margin-top:1.15rem;color:var(--ink-soft)}
.founder-copy strong{color:var(--ink)}
.creds{margin-top:1.6rem;display:flex;flex-direction:column;gap:.5rem}
.creds li{
  font-family:var(--mono);font-size:.78rem;letter-spacing:.04em;color:var(--ink-soft);
  padding-left:1.1rem;position:relative;
}
.creds li::before{content:"◆";color:var(--red);position:absolute;left:0;font-size:.55rem;top:.45em}
.founder-cta{margin-top:2rem}
.founder-panel{
  background:var(--card);border:1px solid var(--line);border-radius:var(--r);
  padding:1.9rem 1.8rem;box-shadow:0 24px 60px -30px rgba(34,38,45,.25);
}
.panel-title{font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red-deep);font-weight:600;margin-bottom:1.4rem}
.why+.why{border-top:1px solid var(--line);margin-top:1.3rem;padding-top:1.3rem}
.why h4{font-size:1.02rem;font-weight:750}
.why p{color:var(--ink-soft);font-size:.93rem;margin-top:.35rem}

/* ============ selected builds ============ */
.builds-grid{
  display:grid;grid-template-columns:repeat(2,1fr);gap:1.4rem;margin-top:3rem;
}
.build{
  margin:0;background:var(--card);border:1px solid var(--line);border-radius:var(--r);
  overflow:hidden;transition:transform .25s ease,box-shadow .25s ease;
}
.build:hover{transform:translateY(-5px);box-shadow:0 30px 60px -28px rgba(34,38,45,.35)}
.build-img{
  overflow:hidden;padding:1rem;
  background:linear-gradient(150deg,#F7F6F3 0%,#EFEEEA 100%);
  border-bottom:1px solid var(--line);
}
.build-img img{
  display:block;width:100%;aspect-ratio:16/10;
  object-fit:contain;                 /* show the whole mockup, never crop it */
  transition:transform .5s ease;
}
.build:hover .build-img img{transform:scale(1.03)}
/* real photographs fill the tile; device mockups letterbox (default above) */
.build-img.is-photo{padding:0;background:none}
.build-img.is-photo img{object-fit:cover}
.build figcaption{padding:1.2rem 1.4rem 1.3rem}
.build h3{font-size:1.12rem;font-weight:750}
.build figcaption p{color:var(--steel);font-size:.88rem;margin-top:.25rem}
@media (max-width:720px){.builds-grid{grid-template-columns:1fr}}

/* ============ engagements ============ */
.engage{background:#F1F0EC}
.engage-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:3rem}
.plan{
  background:var(--card);border:1px solid var(--line);border-radius:var(--r);
  padding:1.9rem 1.7rem;display:flex;flex-direction:column;gap:1rem;position:relative;
}
.plan-hot{border-color:var(--red);box-shadow:0 24px 54px -26px rgba(238,29,35,.4)}
.plan-flag{
  position:absolute;top:-0.8em;left:1.5rem;background:var(--red);color:#fff;
  font-family:var(--mono);font-size:.66rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;
  padding:.45em .9em;border-radius:999px;
}
.plan h3{font-size:1.3rem;font-weight:800}
.plan-tag{color:var(--ink-soft);font-size:.92rem;min-height:3em}
.plan ul{display:flex;flex-direction:column;gap:.5rem;flex:1}
.plan li{position:relative;padding-left:1.15rem;font-size:.93rem;color:var(--ink-soft)}
.plan li::before{content:"";position:absolute;left:0;top:.56em;width:.45em;height:.45em;border-radius:50%;background:var(--red)}
.plan-note{font-family:var(--mono);font-size:.74rem;letter-spacing:.05em;color:var(--steel);border-top:1px solid var(--line);padding-top:1rem}
.engage-how{margin-top:2.4rem;max-width:44rem;color:var(--ink-soft);font-size:.97rem}
.engage-how strong{color:var(--ink)}

/* ============ faq ============ */
.faq-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2rem,6vw,5rem);align-items:start}
.faq-list{display:flex;flex-direction:column}
.faq-list details{border-top:1px solid var(--line)}
.faq-list details:last-child{border-bottom:1px solid var(--line)}
.faq-list summary{
  cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:1rem;
  font-weight:700;font-size:1.05rem;padding:1.25rem 0;
}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{
  content:"+";font-family:var(--mono);font-weight:500;font-size:1.3rem;color:var(--red);
  transition:transform .25s ease;flex:0 0 auto;
}
.faq-list details[open] summary::after{transform:rotate(45deg)}
.faq-list details p{color:var(--ink-soft);font-size:.96rem;padding:0 0 1.3rem;max-width:40rem}

/* ============ contact ============ */
.contact{background:var(--dark);color:var(--dark-text)}
.contact h2{color:var(--dark-text)}
.contact .eyebrow{color:var(--coral)}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2.5rem,6vw,5rem);align-items:start}
.contact-copy>p{color:var(--dark-muted);margin-top:1.1rem;max-width:30rem}
.contact-direct{margin-top:1.8rem;display:flex;flex-direction:column;gap:.6rem}
.contact-direct a{
  font-weight:650;color:var(--dark-text);border-bottom:1px solid var(--dark-line);
  padding-bottom:.15em;transition:border-color .15s;
}
.contact-direct a:hover{border-color:var(--coral)}
.contact-note{font-family:var(--mono);font-size:.74rem;letter-spacing:.06em;color:var(--dark-muted);margin-top:1.4rem}
.contact-form{display:flex;flex-direction:column;gap:1rem}
.contact-form label{display:flex;flex-direction:column;gap:.4rem;font-size:.86rem;font-weight:600;color:var(--dark-muted)}
.contact-form .opt{font-weight:400;color:var(--dark-muted)}
.contact-form input,.contact-form select,.contact-form textarea{
  background:var(--dark-2);border:1px solid var(--dark-line);border-radius:10px;
  color:var(--dark-text);font:inherit;font-size:.98rem;padding:.75em .9em;
}
.contact-form input:focus,.contact-form select:focus,.contact-form textarea:focus{outline:2px solid var(--coral);outline-offset:1px;border-color:transparent}
.contact-form button{margin-top:.4rem;align-self:flex-start}
.form-note{font-size:.8rem;color:var(--dark-muted)}

/* ============ footer ============ */
.footer{background:var(--dark);color:var(--dark-text);border-top:1px solid var(--dark-line);overflow:hidden}
.footer-in{padding-top:3.6rem}
.footer-cols{display:flex;gap:clamp(2.5rem,8vw,6rem);flex-wrap:wrap}
.footer-cols>div{display:flex;flex-direction:column;gap:.55rem}
.footer-head{font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--dark-muted);margin-bottom:.4rem}
.footer-cols a{color:var(--dark-text);opacity:.85;font-size:.94rem}
.footer-cols a:hover{opacity:1;color:var(--coral)}
.footer-cols a.social{display:inline-flex;align-items:center;gap:.55rem}
.footer-cols a.social svg{width:16px;height:16px;flex:0 0 auto;opacity:.9}
.footer-line{margin-top:3rem;font-family:var(--mono);font-size:.72rem;letter-spacing:.05em;color:var(--dark-muted)}
.footer-word{
  font-weight:800;font-size:clamp(4.5rem,17vw,15rem);line-height:.78;letter-spacing:-.04em;
  text-align:center;margin-top:2rem;transform:translateY(.16em);
  color:var(--dark-2);user-select:none;
}
.footer-word span{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;opacity:.9}

/* ============ gradient atmosphere ============ */
/* hero: pastel bloom of the brand ramp, strong enough to feel coloured */
.hero{
  background:
    radial-gradient(115% 85% at 76% 22%, rgba(238,29,35,.22) 0%, transparent 58%),
    radial-gradient(85% 70% at 96% 78%, rgba(255,194,75,.26) 0%, transparent 62%),
    radial-gradient(80% 75% at 4% 6%, rgba(168,30,112,.14) 0%, transparent 62%),
    linear-gradient(180deg, #FFF9F5 0%, #FDF3EE 55%, var(--paper) 100%);
}
/* trusted band: the pastel ramp, full bleed — the reference's second band */
.trusted{background:var(--grad-pastel);padding:2.6rem 0 3.4rem}

/* proof ticker: brand-ramp band of real client numbers before the ask */
.ticker{background:var(--grad-hot);overflow:hidden;padding:1.05rem 0}
.ticker-track{
  display:flex;align-items:center;gap:2.4rem;width:max-content;
  animation:marquee 40s linear infinite;
}
.ticker span{font-size:.95rem;font-weight:600;color:rgba(255,255,255,.92);white-space:nowrap}
.ticker strong{font-weight:800;color:#fff;margin-right:.3em}
.ticker i{font-style:normal;color:rgba(255,255,255,.55);font-size:.55rem}
@media (prefers-reduced-motion:reduce){.ticker-track{animation:none;flex-wrap:wrap;width:auto}}
/* services: barely-there vertical lift so the section isn't a flat slab */
.services{
  background:linear-gradient(180deg, #FDFBF6 0%, #F6F4F1 100%);
}
/* dark sections: deep bloom so the black has depth */
.work{
  background:
    radial-gradient(80% 60% at 85% 0%, rgba(238,29,35,.16) 0%, transparent 60%),
    radial-gradient(70% 60% at 5% 100%, rgba(176,30,104,.14) 0%, transparent 60%),
    var(--dark);
}
.contact{
  background:
    radial-gradient(75% 70% at 90% 10%, rgba(255,106,61,.14) 0%, transparent 60%),
    radial-gradient(60% 60% at 0% 90%, rgba(238,29,35,.10) 0%, transparent 60%),
    var(--dark);
}
.engage{
  background:
    radial-gradient(90% 70% at 95% 0%, rgba(238,29,35,.07) 0%, transparent 55%),
    linear-gradient(180deg,#F3F1EE 0%, #EDEBE7 100%);
}
.builds{
  background:linear-gradient(180deg,#F6F4F1 0%, var(--paper) 60%);
}
.faq{
  background:linear-gradient(180deg,var(--paper) 0%, #F5F3F0 100%);
}
/* neutral cards keep a whisper of gradient — the quiet foil for the vivid ones */
.plan,.build,.founder-panel{
  background:linear-gradient(165deg,#FFFFFF 0%, #FCFBF9 100%);
}
.case{
  background:linear-gradient(165deg, #212329 0%, var(--dark-2) 100%);
}

/* the featured plan rides the ramp — one loud card among two quiet ones */
.plan-hot{
  background:var(--grad-hot-soft);
  border-color:transparent;
  box-shadow:0 30px 64px -28px rgba(196,32,99,.65);
}
.plan-hot h3{color:#fff}
.plan-hot .plan-tag,.plan-hot li{color:rgba(255,255,255,.9)}
.plan-hot li::before{background:#fff}
.plan-hot .plan-note{color:rgba(255,255,255,.88);border-top-color:rgba(255,255,255,.3)}
.plan-hot .plan-flag{background:#fff;color:var(--red-deep)}
.plan-hot .plan-cta{background:#fff;color:var(--ink);border-color:#fff}
.plan-hot .plan-cta:hover{background:#FFF3EC;color:var(--red-deep)}

/* ============ highlights & section CTAs ============ */
mark{
  background:linear-gradient(180deg,transparent 58%,rgba(238,29,35,.18) 58%);
  color:inherit;font-weight:650;padding:0 .1em;
}
.work mark,.contact mark{background:linear-gradient(180deg,transparent 58%,rgba(255,106,61,.28) 58%);color:inherit}

/* CTA bands ride the full brand ramp — the loudest surfaces on the page */
.sec-cta{
  margin-top:3rem;padding:2.1rem 2.2rem;
  border:none;border-radius:var(--r);
  display:flex;align-items:center;justify-content:space-between;gap:1.5rem;flex-wrap:wrap;
  background:var(--grad-hot);
  box-shadow:0 26px 60px -28px rgba(216,26,60,.6);
}
.sec-cta p{font-size:1.15rem;font-weight:700;color:#fff;max-width:32rem;text-wrap:balance}
.sec-cta mark{background:linear-gradient(180deg,transparent 58%,rgba(255,255,255,.32) 58%);color:#fff}
/* on the ramp, buttons invert to white */
.sec-cta .btn-red,.sec-cta .btn-ghost{
  background:#fff;color:var(--ink);border-color:#fff;box-shadow:0 10px 24px -12px rgba(0,0,0,.45);
}
.sec-cta .btn-red:hover,.sec-cta .btn-ghost:hover{background:#FFF3EC;color:var(--red-deep)}

.plan-cta{justify-content:center;margin-top:.4rem}
.plan-hot .plan-cta{box-shadow:0 10px 26px -10px rgba(238,29,35,.55)}

.faq-cta{margin-top:1.6rem;font-size:.95rem;color:var(--ink-soft)}
.faq-cta a{color:var(--red-deep);font-weight:650;border-bottom:1px solid var(--line)}
.faq-cta a:hover{border-color:var(--red)}

.steps-strip{margin:1.8rem 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:.7rem}
.steps-strip li{display:flex;align-items:baseline;gap:.75rem;color:var(--dark-muted);font-size:.95rem}
.steps-strip .num{
  flex:0 0 auto;width:1.6em;height:1.6em;border-radius:50%;
  display:inline-flex;align-items:center;justify-content:center;
  background:var(--red);color:#fff;font-weight:750;font-size:.8rem;
  transform:translateY(.2em);
}

.btn-wa{margin-top:-.4rem;font-size:.88rem;padding:.8em 1.3em;border-color:var(--dark-line);color:var(--dark-text)}
.btn-wa:hover{border-color:var(--coral)}
.form-success{
  background:var(--dark-2);border:1px solid var(--dark-line);border-radius:var(--r);
  padding:2.2rem 2rem;
}
.form-success h3{color:var(--dark-text);font-size:1.5rem;margin-bottom:.7rem}
.form-success p{color:var(--dark-muted);margin-bottom:1rem;max-width:32rem}

/* ============ people figures ============ */
.figure{margin:0}
.figure img{display:block;width:100%;height:auto}

.hero-person{
  position:absolute;z-index:1;margin:0;
  right:clamp(1vw,4vw,7vw);bottom:0;
  width:clamp(340px,35vw,560px);
  filter:drop-shadow(0 30px 50px rgba(34,38,45,.28));
  pointer-events:none;
}
.hero-person img{display:block;width:100%;height:auto}

/* Heads: the figure is an overlay pinned to the section baseline, so it never
   inflates the row and leaves a void above the heading. */
.services-head,.engage-head{
  position:relative;padding-right:360px;
  min-height:330px;display:flex;flex-direction:column;justify-content:center;
}
.services-figure,.engage-figure{
  position:absolute;right:0;bottom:0;margin:0;
  width:300px;pointer-events:none;
}
.services-figure{bottom:-3.4rem}
.engage-figure{bottom:-3rem;width:285px}
.engage-figure img{transform:scaleX(-1)}

.faq-figure{max-width:400px;margin-top:2.5rem}

.contact-figure{max-width:380px;margin-top:2.5rem;filter:drop-shadow(0 24px 44px rgba(0,0,0,.5))}

@media (max-width:960px){
  .hero-person{display:none}
  .services-head,.engage-head{padding-right:0}
  .services-figure,.engage-figure{position:static;width:220px;margin-top:1.5rem}
  .engage-figure{display:none}
  .contact-figure{display:none}
}

/* ============ reveal defaults (GSAP takes over) ============ */
.reveal{opacity:0;transform:translateY(28px)}
.no-js .reveal,.reduced .reveal{opacity:1;transform:none}

/* ============ responsive ============ */
@media (max-width:960px){
  .nav-links,.nav-cta{display:none}
  .nav-burger{display:block}
  .founder-grid,.faq-grid,.contact-grid{grid-template-columns:1fr}
  .engage-grid{grid-template-columns:1fr;max-width:32rem}
  .stop{grid-template-columns:64px 1fr;gap:1.2rem}
  .stop-body ul{grid-template-columns:1fr}
  .stats{grid-template-columns:repeat(2,auto);gap:1.6rem 3rem}
  .rail{overflow-x:auto;width:auto;scroll-snap-type:x mandatory;padding-bottom:1rem}
  .case{scroll-snap-align:start}
}
@media (max-width:520px){
  .hero{padding-top:150px}
  .brand-word{font-size:1rem}
}